Maryland Business AI Benchmark 2026

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Maryland State Innovation Team · September 2026

Maryland Business AI Benchmark Report

A survey of nearly 300 senior decision makers at AI-engaged Maryland organizations, capturing how they are adopting and governing AI, how they expect it to shape hiring and workers, and what support would help them move forward.

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How is AI impacting Maryland businesses?

In the summer of 2026, the Maryland State Innovation Team set out to answer this key, emerging question by partnering with dozens of state agencies, chambers of commerce, and community institutions.

We surveyed nearly 300 senior decision makers at artificial-intelligence-engaged organizations across Maryland between June and July 2026, asking how they are adopting and governing AI, how they expect it to shape hiring and impact their workers, and what support would help both businesses and employees move forward.

The result is a snapshot of where Maryland businesses stand today and what they anticipate the future to hold.

Who we surveyed

Results predominantly represent AI-engaged organizations in Maryland, with views from 276 executive- and senior-level leaders.

96%

Executives or senior-level leaders (VP / Director or equivalent)

100%

Primary or shared AI decision-making responsibility

91%

Used AI in any of their business functions in the past two weeks

$2.7B

Estimated aggregate annual revenue of participating businesses

Respondents were leaders of Maryland employer establishments with primary or shared responsibility for AI-related decisions. Because the study was presented to participants as research on technology adoption and artificial intelligence and participation was voluntary, the sample may skew toward businesses already engaged with AI.

Executive Summary

Six findings shape the picture of AI in Maryland business.

  1. 1

    AI adoption is nearly universal among surveyed businesses, though most remain early in their journey.

    • 91% of respondents report using some form of AI, but when categorized by their most advanced use, 58% fall into “Basic Use” (standalone tools or built-in features rather than deeper integration).
    • Usage falls steadily as task complexity rises, from 95% using standalone tools down to just 34% using fully integrated AI solutions.
    • AI integration is highest in marketing (87% current/near-term) and lowest in HR (71%), though nearly half of HR leaders expect integration within the next year.
  2. 2

    Confidence in AI runs high, but optimism about its transformative impact remains measured.

    • Two-thirds (66%) of respondents are confident in their ability to leverage AI for their business.
    • Most describe AI’s anticipated impact on their industry and company as “somewhat,” rather than “highly,” transformative and positive.
    • Confidence is strongest among Technology & Engineering, Lighthouse Industries, and Retail & Consumer Services leaders, and lowest among Public Services & Utilities.
  3. 3

    Where AI is used regularly, productivity gains are positive, though remain modest.

    • 92% of regular AI users report a positive productivity impact, though most describe the increase as slight rather than significant.
    • Medium and large businesses are more likely to report significant gains — though a small share of these same companies also report productivity decreases.
  4. 4

    Investment reflects real commitment, as leaders expect workforce evolution rather than reduction.

    • Two-thirds (67%) of respondents already have a dedicated AI budget, and half cite increasing employee productivity as their primary financial goal.
    • 64% plan to empower existing employees to do more with AI rather than hire additional support; only 4% anticipate removing positions outright.
    • New AI-specific roles are emerging mostly among medium and large businesses, and especially within Technology & Engineering firms (70%).
    • AI’s expected impact on hiring criteria rises sharply with seniority, and leaders expect longer-term workforce growth to concentrate in mid- and senior-level roles rather than entry-level positions.
  5. 5

    Barriers to adoption remain broad, and infrastructure and data readiness stay notably uneven.

    • Data security concerns, cost of tools and implementation, and fear of AI making errors rank as three of the top barriers to further adoption.
    • Nearly half (45%) have formal AI policies in place, and another third are working on them; most feel their data is reliable enough to generate insights, though few call it ready to train new models.
    • Businesses cite a wide range of technical bottlenecks — from internet reliability to data storage costs — rather than one dominant pain point.
  6. 6

    Moving forward, leaders continue to look to government for stronger, more focused support.

    • Leaders are clear about the help they want: capital and technical assistance rank highest among possible interventions, followed by AI pilot programs and talent pipelines.
    • In their own words, respondents most often ask for AI training programs, financial support tailored to small businesses, and affordable access to secure digital infrastructure.

Lighthouse Industries are the priority sectors identified in Executive Order 01.01.2024.39. In this report, the group comprises respondents selecting “Government Contracting, Defense & Aerospace” or “Healthcare, BioPharma & Social Assistance” (n=40). Business sizes are defined as: Micro is 3–9 employees, Small is 10–49, Medium is 50–249, and Large is 250+.

Detailed Findings

A closer look at where Maryland businesses stand.

AI Perceptions

Optimism among senior leaders at Maryland’s AI-engaged organizations is real but measured. When asked about its likely impact on their industry and their company, most chose “somewhat” transformative and positive over “highly.”

  • Medium-sized businesses report somewhat higher confidence than average.
  • Technology & Engineering, Lighthouse Industries, and Retail & Consumer Services respondents consistently report the highest confidence.
  • Public Services & Utilities leaders report the lowest confidence.
Three donut charts summarizing AI confidence and anticipated impact across the total sample.
Anticipated impact of AI — on business, industry, and company (total sample).

Chart transcript. Section heading: “Among the surveyed business leaders, optimism for AI’s impact on specific businesses and industries is high.” Three donut charts.

Chart 1: Confidence in leveraging AI for your business. Callout: 66% extremely or very confident. Breakdown: 12% extremely confident, 54% very confident, 19% confident, 9% somewhat confident, 6% not at all confident.

Chart 2: Anticipated impact of AI on your specific industry. Callout: 86% highly or somewhat transformative and positive. Breakdown: 21% highly transformative and positive, 65% somewhat transformative and positive, 9% net neutral or minimal impact, 2% somewhat negative and destructive, 4% highly negative and destructive.

Chart 3: Anticipated impact of AI on your company. Callout: 90% highly or somewhat transformative and positive. Breakdown: 27% highly transformative and positive, 63% somewhat transformative and positive, 6% net neutral or minimal impact, 1% somewhat negative and destructive, 3% highly negative and destructive.

Note: Percentages are rounded to the nearest whole number and may not sum to 100%. Combined figures are calculated from unrounded survey data.

Stacked bar chart showing AI confidence by business size.
Confidence in leveraging AI, by business size.

Chart transcript. Heading: “Confidence is high across business sizes, with stronger intensity among small and medium-sized businesses.” Stacked bars for “Confidence in leveraging AI for your business” broken by business size, with the Total column and columns for Micro, Small, Medium, and Large.

Total (n=276): 66% extremely or very confident overall — 12% extremely confident, 54% very confident, 19% confident, 9% somewhat confident, 6% not at all confident.

Micro: 49% very confident share visible; approximately 51% extremely-or-very confident. Higher shares of “somewhat” and “not at all” confident than the overall.

Small: 65% very confident share; approximately 74% extremely-or-very confident.

Medium: Approximately 74% extremely-or-very confident, the highest intensity across sizes.

Large: Approximately 64% extremely-or-very confident; more “confident” and “somewhat confident” responses than smaller sizes.

Stacked bar chart showing AI confidence by business sector.
Confidence in leveraging AI, by business sector.

Chart transcript. Heading: “Technology & Engineering, Lighthouse Industries, and Retail & Consumer Services sectors are most confident in leveraging AI.” Stacked bars for confidence in leveraging AI, broken by sector.

Total: 66% extremely or very confident.

Technology & Engineering: approximately 89% extremely-or-very confident — the highest of any sector.

Retail & Consumer Services: approximately 76% extremely-or-very confident.

Professional & Business Services: approximately 68% extremely-or-very confident.

Manufacturing & Physical Industries: approximately 54% extremely-or-very confident.

Public Services & Utilities: approximately 50% extremely-or-very confident — the lowest of any sector.

Lighthouse Industries: approximately 70% extremely-or-very confident.

AI Adoption

AI use is nearly universal among the respondent set, with 91% reporting some form of AI use. Adoption maturity, however, is still early: when businesses are categorized by their most advanced use, most (58%) fall into “Basic Use,” relying on standalone tools or built-in software features rather than deeper integration.

Usage drops off steadily as task complexity rises, from 95% for standalone tools down to just 34% for fully integrated AI solutions.

Donut chart showing the level of AI use across the respondent set.
Level of AI use across the respondent set.

Chart transcript. Heading: “Although 91% of businesses surveyed use AI, only 32% report advanced uses.” Callout: 91% using AI.

  • 9% no current use.
  • 58% basic use.
  • 32% advanced use.

Definitions:

  • Advanced use: AI integrated into core systems or processes that run automatically, or AI agents / automated workflows completing tasks for employees.
  • Basic use: AI features used within business software (e.g., QuickBooks, Canva, Salesforce), or standalone AI tools / assistants (e.g., ChatGPT, Claude, Copilot, Gemini, Perplexity).
  • No current use: Testing / experimenting with no current use, or not using / unsure across all categories.
Horizontal bar chart of AI technology types being used or tested.
Types of AI technologies in use across surveyed businesses.

Chart transcript. Heading: “The vast majority of businesses are currently using AI for writing and other creative tasks.” Types of AI technologies being used or tested, among those experimenting or using general AI:

  • Writing & Creative: 87%.
  • Image / Video Recognition: 47%.
  • Customer Service Chatbots / Virtual Assistants: 44%.
  • Transcription & Voice-to-Text: 41%.
  • Autonomous Workflow Agent: 35%.
  • Forecasting & Operations: 33%.
  • AI Coding & Analysis: 26%.
  • Advanced Machine Learning: 15%.
  • Other: 3%.

A majority of medium and large companies use AI for customer service, transcription, autonomous workflows, and forecasting/operations, while smaller businesses mainly use it for writing and creative tasks. Types of AI usage vary by industry: Technology & Engineering excel at AI coding and analysis; Retail & Consumer Services focus on image/video recognition and customer service chatbots; Manufacturing & Physical Industries and Public Services & Utilities use more transcription and voice-to-text than others.

Stacked bar chart of AI integration in business functions.
AI integration across business functions.

Chart transcript. Heading: “AI integration is highest for marketing departments and lowest for IT and HR.” For each business function, shares are: already integrated AI, near term (within 12 months), longer term (beyond 12 months), and no plans to integrate AI.

  • Marketing / Content / Communications: 61% already integrated, 27% near term, 6% longer term, 6% no plans.
  • Operations / Process Management: 54% already, 30% near term, 8% longer term, 7% no plans.
  • Strategic Planning / Executive Business Development: 49% already, 28% near term, 10% longer term, 13% no plans.
  • Sales / Business Development: 47% already, 35% near term, 8% longer term, 14% no plans.
  • Finance / Accounting: 46% already, 32% near term, 8% longer term, 14% no plans.
  • Customer Service / Support: 45% already, 32% near term, 9% longer term, 14% no plans.
  • IT / Software Development: 37% already, 26% near term, 12% longer term, 25% no plans.
  • Talent Management / HR: 25% already, 48% near term, 7% longer term, 20% no plans.

Note: Approximately half of respondents responded “N/A” to integration into the IT / Software Development category; those respondents were excluded from the graph.

Stacked bar chart of current impact of AI on employee productivity by business size and sector.
Current impact of AI on employee productivity.

Chart transcript. Heading: “Nearly all businesses report regular AI use has had a positive impact on employees’ productivity, yet most describe the increase as marginal.”

Total sample: 92% report a significant or slight increase — 21% significant increase, 70% slight increase, 8% no change. Very small shares report a slight or significant decrease.

By business size: Small 93% positive (7% significant, 71% slight, 22% no change); Medium 93% positive (2% significant, 51% slight, 42% no change); Large 91% positive (5% significant, 59% slight, 32% no change); Micro 89% positive (11% significant, 72% slight, 17% no change).

By sector: Professional & Business Services 93% positive (7%/75%/18%); Manufacturing & Physical Industries 92% positive (5%/59%/33%); Lighthouse Industries 92% positive (8%/54%/38%); Technology & Engineering 91% positive (7%/59%/32%); Retail & Consumer Services 91% positive (9%/77%/14%); Public Services & Utilities 90% positive (10%/76%/14%).

Investment & Workforce

Leaders largely expect AI to reshape jobs rather than eliminate them: 64% plan to empower existing employees to do more with AI rather than hire additional support, and only 4% anticipate removing positions outright.

Where new AI-specific roles are emerging, they concentrate among medium and large businesses and especially Technology & Engineering firms. AI’s impact on hiring criteria and job descriptions increases with seniority, a trend that could persist as workforce growth shifts toward mid- and senior-level roles.

Leaders report that basic AI literacy is relatively easy to hire or train for, while specialized skills — such as data privacy, data science, and model development — are harder to find.

Stacked bar chart of dedicated AI budget by business size and sector.
Dedicated AI budget by business size and sector.

Chart transcript. Heading: “Two-thirds of surveyed businesses already have a dedicated AI budget.” Total: 67% significant or some budget — 37% significant budget, 31% some budget, 15% plan to allocate funds next year, 17% no plans.

By business size: Large 86% have significant or some budget (14%/41%/45%); Medium 79% (11%/47%/32%, plus 11% plan to allocate); Small 74% (8%/35%/39%, plus 18% plan to allocate); Micro 51% (34%/15%/29%, plus 22% plan to allocate).

By sector: Technology & Engineering 89% (41%/48%); Retail & Consumer Services 74% (29%/45%); Professional & Business Services 70% (38%/33%); Lighthouse Industries 68% (28%/40%); Manufacturing & Physical Industries 67% (38%/29%); Public Services & Utilities 42% (23%/35%, plus 35% plan to allocate).

Horizontal bar chart of staffing impacts leaders expect from AI.
How AI is expected to affect staffing decisions.

Chart transcript. Heading: “Leaders expect AI to reshape jobs, not eliminate them.” Staffing impacts (multi-select, total sample):

  • 64% empowering existing employees to increase their capacity and output using AI, rather than hiring additional support.
  • 32% hiring fewer replacements or expanding at a slower rate because AI is handling extra capacity.
  • 30% adding new roles specifically to manage, build, or integrate AI tools.
  • 14% anticipate no impact on staffing.
  • 7% unsure / too early to tell.
  • 4% removing existing positions due to AI automation.

In larger companies and Technology & Engineering firms, about half of medium (47%) and large (50%) companies, and 7 in 10 Technology & Engineering leaders (70%), expect to add brand new AI-specific roles; 55% of large companies and 43% of Technology & Engineering companies also expect slower hiring. Removing existing positions due to AI stays rare in every group (never exceeding 9%).

Stacked bar chart of AI's expected impact on hiring criteria, by seniority level.
Expected impact of AI on hiring criteria and job descriptions, by seniority.

Chart transcript. Heading: “AI’s expected impact on hiring criteria and job descriptions rises with seniority.” Total-sample percentages reporting major or moderate impact:

  • Entry-level roles: 14% (3% major impact, 11% moderate impact, 40% some impact, 38% no impact, 8% not applicable).
  • Mid-level roles: 34% (4% major, 30% moderate, 35% some, 23% no impact, 8% not applicable).
  • Senior-level roles: 54% (7% major, 47% moderate, 22% some, 13% no impact, 11% not applicable).

Larger businesses generally expect broader staffing impacts than smaller ones, with one exception: 67% of small businesses expect impacts at the senior level, the highest of any seniority-and-size combination. Technology & Engineering businesses expect the greatest impact across all seniority levels (41% entry, 66% mid, 75% senior). Public Services & Utilities consistently reports the lowest expected impact (8% entry, 31% mid, 38% senior).

Stacked bar chart of anticipated workforce growth by seniority level.
Anticipated longer-term workforce growth, by seniority.

Chart transcript. Heading: “Longer term, leaders expect workforce growth will be concentrated in mid-level and senior-level roles rather than entry-level positions.” Size of workforce, total sample:

  • Entry-level roles: 12% expect increase (3% significant, 9% somewhat), 71% no change, 14% expect decrease (10% somewhat, 4% significant), 3% not applicable.
  • Mid-level roles: 34% expect increase (2% significant, 32% somewhat), 56% no change, 7% expect decrease (6% somewhat, 1% significant), 3% not applicable.
  • Senior-level roles: 56% expect increase (13% significant, 44% somewhat), 36% no change, 4% expect decrease (2% somewhat, 2% significant), 4% not applicable.

Medium and large companies are the exception at entry level: 32% and 41% respectively expect entry-level headcount to shrink. Small businesses report the highest share expecting senior-level growth (62%). Technology & Engineering expects the biggest overall shift: 75% expect more senior-level roles, 57% more mid-level, and 27% more entry-level.

Stacked bar chart of anticipated difficulty hiring for AI skills in Maryland.
Anticipated difficulty hiring for AI skills in Maryland.

Chart transcript. Heading: “More complex skills will become more highly valued in hiring.” Callouts: 83% of leaders believe basic AI literacy will be easy to train for. At least 3 out of 4 leaders expect specialized skills — data privacy, data science, and model development — to be harder to find. Skills rated on a very easy to very difficult scale:

  • Basic AI literacy for non-technical staffing: 58% very easy, 25% somewhat easy, 9% neither, 6% somewhat difficult, 2% very difficult.
  • Prompt engineering and workflow automation: 50% very easy, 21% somewhat easy, 20% neither, 6% somewhat difficult, 3% very difficult.
  • Data ethics and compliance: harder to find — approximately 54% report some difficulty (somewhat or very difficult) hiring for.
  • Data privacy, security, compliance: about 56% report some difficulty.
  • Advanced data science: about 58% report difficulty; only 17% call it very easy.
  • Machine learning and model development / customer deployment: about 58% report difficulty, with the highest “very difficult” share of any skill.

Implementation Practicalities

Nearly half of respondents (45%) have formal AI policies or guidelines in place, and another third are actively working on them, with policy adoption trending upward alongside business size.

Most organizations feel their underlying data is reliable enough to generate insights and support existing models or workflows, though few consider their data clean and structured enough to train new models or power more advanced AI outright.

Three of the top barriers to further adoption are: data security concerns, the cost of tools and implementation, and fear of AI making mistakes. Among businesses using custom AI, most pay for cloud compute from major providers, and nearly half rely on third-party vendors or partners to manage that infrastructure.

Rather than one dominant pain point, the technical bottlenecks businesses describe are wide-ranging — spanning internet reliability, data storage costs, and growing demand on existing systems.

Stacked bar chart of AI policy status by business size and sector.
AI policy adoption, by business size and sector.

Chart transcript. Heading: “Nearly half of surveyed businesses have an AI policy or guidelines; another third are working on it.” Total: 77% have formal guidelines or are working on one — 45% have formal guidelines, 32% working on it, 23% do not currently have a policy.

By business size: Large 100% (27% have formal guidelines, 73% working on it); Medium 87% (40%/47%, 13% no policy); Small 83% (36%/47%, 17% no policy); Micro 63% (29%/34%, 37% no policy).

By sector: Lighthouse Industries 88% (30%/58%, 13% no policy); Retail & Consumer Services 81% (29%/52%, 19% no policy); Technology & Engineering 80% (16%/64%, 20% no policy); Professional & Business Services 79% (36%/43%, 21% no policy); Manufacturing & Physical Industries 79% (48%/31%, 21% no policy); Public Services & Utilities 77% (62%/15%, 23% no policy).

Stacked bar chart of self-reported data readiness for AI.
Data readiness for AI.

Chart transcript. Heading: “Most organizations feel their data is reliable for generating insights and supporting existing models or workflows.” Total: 59% rate their data as excellent or very good — 5% excellent, 54% very good, 31% good, 7% fair, 3% poor.

By business size: Medium 68% excellent or very good (2% excellent, 51% very good, 28% good, 17% fair, 2% poor); Large 68% (9% excellent, 59% very good, 32% good); Small 61% (5% excellent, 56% very good, 29% good, 8% fair, 1% poor); Micro 45% (2% excellent, 43% very good, 40% good, 11% fair, 5% poor).

Definitions: Excellent means clean and structured enough to train new models or power advanced AI. Very good means reliable for generating insights and supporting existing models or workflows. Good means reliable for analysis and tracking trends on key metrics. Fair supports day-to-day needs but is not reliable for analysis or forecasting. Poor is mostly paper-based, siloed, or difficult to access.

Table of top barriers to AI adoption, with totals and business-size breakouts.
Top barriers rated as significant or very significant.

Chart transcript. Heading: “Data security concerns are the top barrier, particularly for large businesses, while all other barriers are felt most strongly by micro and small businesses.” Share rating each barrier as significant or very significant, with columns Total, Micro, Small, Medium, Large.

  • Fear of AI compromising secure data: Total 44%, Micro 52%, Small 40%, Medium 30%, Large 59%.
  • Cost of AI tools, implementation, and ongoing use: Total 44%, Micro 54%, Small 39%, Medium 30%, Large 18%.
  • Lack of time / bandwidth among company leaders: Total 41%, Micro 48%, Small 34%, Medium 21%, Large 14%.
  • Data readiness challenges (accessibility, structure, quality): Total 37%, Micro 42%, Small 34%, Medium 13%, Large 23%.
  • Fear of AI making errors: Total 36%, Micro 43%, Small 33%, Medium 19%, Large 36%.
  • Lack of employee skills or familiarity with AI tools: Total 32%, Micro 37%, Small 25%, Medium 19%, Large 9%.
  • Technical infrastructure limitations (data systems, compute capacity): Total 31%, Micro 40%, Small 26%, Medium 9%, Large 18%.
  • Philosophical fears / concerns among leaders or employees about AI threats to society: Total 27%, Micro 45%, Small 15%, Medium 11%, Large 18%.
  • Lack of plain-language guidance on AI applications for our business: Total 24%, Micro 26%, Small 21%, Medium 4%, Large 23%.
Horizontal bar chart of biggest technical infrastructure barriers, with quote sidebar.
Biggest technical infrastructure barriers.

Chart transcript. Heading: “Rather than one dominant bottleneck, businesses cite a range of technical infrastructure pain points.” Biggest technical barriers:

  • Internet reliability, security, and compliance limitations: 13%.
  • Handling growing demand and data backup needs: 11%.
  • Growing data storage costs and capacity concerns: 10%.
  • Need for scalable, supportive technical infrastructure: 9%.
  • Capacity and processing delays slowing projects: 8%.
  • Managing AI models and real-time data reporting: 8%.
  • Outdated legacy systems limiting operational performance: 8%.
  • Slow cloud and database performance issues: 6%.
  • Hardware upgrades needed but budget is limiting: 5%.
  • Scaling AI infrastructure to meet rising demand: 4%.
  • Limited access to computing power and cloud resources: 3%.
  • No major bottlenecks identified right now: 15%.

Sidebar: quotes from respondents illustrating internet reliability, data backup, scalable infrastructure, and managing AI models — reproduced in the “In their words” section beside this figure.

State Interventions

When asked what would help them advance further:

  • Respondents rated capital and technical assistance as the most helpful potential interventions from the state.
  • AI pilot programs and talent pipelines followed closely behind.
  • Compute capacity ranked lowest, though it was still seen as helpful by over 40%.
Stacked bar chart of respondents rating potential state interventions.
Rating of possible interventions from the State of Maryland.

Chart transcript. Heading: “Capital and technical assistance followed by pilot programs and talent pipelines emerge as the most helpful interventions for advancing AI adoption.” For each intervention: extremely helpful, very helpful, helpful, somewhat helpful, not at all helpful.

  • Capital: 31% extremely helpful, 32% very, 24% helpful, 7% somewhat, 6% not at all.
  • Technical Assistance: 25% extremely, 35% very, 28% helpful, 7% somewhat, 5% not at all.
  • AI Pilot Programs: 21% extremely, 38% very, 24% helpful, 9% somewhat, 7% not at all.
  • Talent Pipeline: 18% extremely, 34% very, 34% helpful, 6% somewhat, 8% not at all.
  • Plain-Language Adoption Guidance: 16% extremely, 34% very, 30% helpful, 11% somewhat, 9% not at all.
  • Compute Capacity: 14% extremely, 27% very, 30% helpful, 12% somewhat, 16% not at all.
Horizontal bar chart of open-ended feedback themes on state support.
Additional feedback on support and resources from the State.

Chart transcript. Heading: “Leaders share that AI training, funding, affordable infrastructure, and tools / solutions provided by the State could help their business succeed.” Themes from open-ended responses:

  • AI training programs: 15%.
  • Financial support for small business AI adoption: 13%.
  • Affordable access to secure digital computing infrastructure: 12%.
  • Providing AI tools and solutions to support business: 11%.
  • Clear AI regulations, compliance guidance, and vendor oversight: 9%.
  • Cybersecurity guidance and data privacy support: 7%.
  • Tax incentives for business AI investment: 5%.
  • University and college partnerships for AI workforce development: 5%.
  • Concerns about the impacts of AI expansion: 4%.
  • Hands-on AI workshops for regional workforce: 3%.
  • Networking and partnerships between local businesses: 3%.
  • Data sharing, privacy, and governance support: 2%.
  • No specific AI support or resources identified: 10%.

Methodology

How the Maryland Business AI Benchmark was conducted.

The study was positioned to business leaders as research on technology adoption and artificial intelligence, and it framed AI broadly to include tools ranging from generative AI applications such as ChatGPT to advanced enterprise systems and machine learning solutions. Recruited respondents span industries, company sizes, and regions throughout Maryland. This is a non-probability sample with participants responding to a Maryland State partner outreach and business panel sample. The benchmark was conducted in partnership with research firm Heart + Mind Strategies, and targeted business leaders with responsibility for or influence over AI-related decisions.

Audience
n=276 leaders of Maryland employer establishments (3+ employees, including self).
Length
~13 minutes.
Mode
Online survey + telephone recruit to online survey.
Dates
June 18 – July 31, 2026.
Sample source
Business panel sample (n=180), Maryland partner outreach (n=96).
Geography
Maryland is primary or core market for business.

Read the full report.

The full 33-page report includes every chart, every open-ended response theme, and the full methodology.

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